4 Key Elements to Position in Google That Do Not Expire Over Time

  • June 21, 2021
  • SEO
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Are you up to date on the key aspects of SEO? Are you focusing on the correct criteria? The elements to position in Google tend to be updated frequently through changes in the search engine algorithms. However, there are some key elements that remain important positioning factors and that do not expire in time. 

Elements that when approached in the correct way considerably increase the chances of making your website visible . Also, by concentrating on the highlights you can create a much more solid and profitable SEO strategy. In this post we analyze the positioning keys that remain in force. 

The 4 key factors to position in Google most important

The authority and the backlink 

The backlink is an SEO practice that gives authority and prominence to a website, when it gets return links from other pages. It is a factor of organic positioning that has been maintained over time, with the great difference that the algorithm is able to distinguish between quality links and those that are not. 

Using spam or purchased links can only generate penalties that are difficult to resolve. Quality should be paramount, therefore links should come from other trusted and authoritative sites. 

Gaining prominence through the backlink is gaining authority. And the way to achieve this is to have quality content that other people want to read and share. Then, other actions should be taken such as: 

  • Create alliances with other websites related to your product / brand / topic, to publish content with a return link on your blog. 
  • Contact digital networks of writers and journalists to provide citations of your content for their own publications. 
  • Get press releases about your company and website. 
  • Add internal links in your own posts. 
  • Remove and reject any spam links. 

Content quality 

For some years now, the algorithm has added artificial intelligence and natural language analysis functions . This in order to be more precise with the search results according to what users need. 

The intention of Google is to position content not only relevant in keywords, but also to have the ability to solve the user’s questions, understanding the semantic context. Texts full of repeated keywords throughout the text and little original content remained in the past.

Although keywords are still elements that enrich the quality of a text, the truth is that well-positioned content no longer depends entirely on them. Additionally, Google’s efforts to understand the semantic context of user searches have altered the elements to rank organically. 

With all this we want to tell you that publishing quality content goes far beyond placing keywords in paragraphs and headings. You need to take into account the following criteria to position in Google: 

  • Write original texts that help solve problems. Does your article answer the user’s question? Is it useful to resolve an issue?
  • Are the sources of information you use to write reliable? Are the data up-to-date? The more authoritative the text, the more relevant it becomes. 
  • Is it detailed and does it cover all approaches to a particular topic? Texts with more information rank better. 
  • Is it well written? Is it consistent? Content that meets all natural language writing standards will earn more SEO points. 
  • Are they legible? Is the organization of the parts of the text good? The headings are to give hierarchy to the text and improve the reading, they are not only to place keywords.

Privilege the mobile experience

We have evolved from adaptive design sites to interfaces built in the first place for the mobile experience. This means that when creating the contents and establishing the information architecture of your website, you should favor the mobile version, rather than the desktop. 

More than responsive content, you should create content to be enjoyed through mobile device screens. Google has started to roll out mobile versions of websites and to be much more demanding on the compatibility features that must be met. Paying more attention to improving the way users navigate, scroll and read from their smartphones will be significant for ranking on Google 

SEO experts are usually in charge of analyzing how the loading speed of the mobile version works, the structuring of the data and how accessible it is. 

Other key elements to position in Google

There are some pretty technical aspects of SEO that you can tackle with an expert and the programming team in charge of your website. In some cases, these are elements that are not always visible to the user, but that have weight when it comes to achieving positioning scores in Google. 

  • Use of headings of the type H1 and H2: although there are headings of lower rank, the use of the first shows a better performance in SEO issues . Of course, you can use them with the intention of organizing and ranking the information. 
  • Eliminate or reduce invasive Pop-ups or CTAs: these functional elements at some point are no longer seen as well by Google. Its use blocks the main content and is distracting, which affects the user experience. 
  • HTTPS-encrypted sites are rated safe and rank best . HTTPs are marked as insecure and untrustworthy.

It is time to thoroughly review how you are addressing these key elements to rank in Google and how well you are doing in creating useful content.

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