Customer needs in a Graphic Design service

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A designer, whether freelance or part of an agency, sells more than the visual product, must also include good attention to problems, conflict resolution, and so on. That is why it is so important to recognize what customers are looking for with a Graphic Design service, in order to offer the best solutions for their requests.

With that in mind we list five needs that customers seek to obtain when hiring a professional:

  • Image and identity:
    The creation of an identity is usually left to experts, but customers expect them to really capture its essence and reproduce it in a creative way.
  • Increase in sales:
    A media campaign with appropriate graphics that reflect the message would help increase sales exponentially.
  • Promotion and dissemination:
    It is the basic objective of Graphic Design and many people hope that with a suitable project a message can be released.
  • Speed:
    Emergencies exist everywhere, and sometimes it is necessary for people to solve design problems urgently and without losing quality.
  • Low prices:
    EVERYONE is looking for that of any service and they will always look for the cheapest design, which does not mean that you should haggle your work. The point is to offer a product at the right price and occasionally have special offers or discounts.

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