Often companies decide to create a web page because they want to get presence on the web and get the attention of their target, however, just creating it is not enough. Since, they compete against millions of other web pages.
If you want your business to excel on the web before all your competitors you must start to develop a local SEO strategy , so you will not only have presence on the web, you will also gain traffic and visibility.
But, what companies should start optimizing the local SEO of a web page? All physical companies that are established within a specific city, neighborhood or district. Since, if they develop their strategy well they will get to be in the first search results and more to catch clicks from potential clients.
Imagine that your company is a school in the district of Surco, and you place “school in furrow” you will visualize a result list of the pages that are positioned organically, and a table with Google Maps data. Those companies that appear in that table are not the same ones that are in the organic results, if they are not the ones that have managed to position themselves thanks to the local SEO, which works independently. Keep reading and find out how to achieve it, too. Take note!
Guidelines to improve the local SEO of a web page:
Place the address, telephone number and the name of your company: This data must be present in each and every one of the pages of your company. Since, they are necessary for your page to be positioned locally.
In addition, you must create your business a page in Google My Business and link it to your website. You must also have a presence in the most relevant company directories, such as in yellow pages.
Place the address of your company on your website, so that search engines identify it and position it in that location.
You can include this information (address, telephone number and company name) in the footer of your web page. As we do in Social Sutra.
Optimize the SEO of your page: To improve the local SEO of your website you should focus on improving SEO on page. For this reason, we recommend you include in your page the name of the city where your business is located in the following strategic points: the title, the URL, the meta description, the headings h1 and h2, in the images and within the content.
Keep in mind that general SEO factors are also important to position your page locally. So, if your page is not SEO friendly, you can hardly position it today.
Request positive reviews or testimonials from your clients: Getting customer testimonials does not mean inventing them, as this denotes little ethics. The best thing is to request them to the clients that are satisfied with your services, in addition the ideal thing is to obtain a great number of testimonies to gain the confidence of your potential clients.
To achieve good local SEO there are 3 places where you should promote positive reviews about your business, these are: within your website, in Google My Business (which in turn is linked to Google+ and Google Maps) and on your page From Facebook.
Improve your local SEO with reviews
Request reviews to your customers positive reviews about your business, so that other people are encouraged to trust your business and search engine to improve the relevance of your company in Google Maps.
It should be noted that, if we really want these reviews to help us position a web page at the local level, it is essential to link these pages between them: the web page with the Google page, and the Facebook page with the web page, that is the appropriate order to achieve the goal we seek.
These reviews will not only earn you clicks, it will also make your page appear in the search results. In addition, search engines give greater weight to those pages that have reviews and have an important role in local positioning. After requesting these reviews, it is advisable to monitor them and ensure that they do not damage the reputation of the company.
Measure your results: It is useless to optimize the local SEO of a web page if you do not evaluate it, because if you do not evaluate the results you will not know if it is really working. And if you do not know the results you will not be able to do.
Now that you know these guidelines to optimize the local SEO of your web page, what are you waiting for? Start your local SEO strategy, test, optimize, and start earning more customers.
And if you need help with your local SEO strategy or want to develop other digital marketing strategies, contact us ! At Social Sutra Digital , we are specialists in digital marketing, we transform and grow companies.