The Featured Fan badges became popular with Facebook users , “fights,” pride and memes are some of the reactions that caused these new emblems launched by the Zuckerberg social network . And although it seems that it is no use granting them, the reality is that it can be transformed into a true marketing strategy that you have to know how to take advantage of.
When you manage a page on Facebook (personal profiles do not enter) it is possible to activate the Featured Fan badges, which serve to highlight your most interactive followers, to do so it is necessary that you have the following requirement:
Install the video template for page
Have more than 10,000 followers.
Be older than 28 days.
Not be wearing the civic engagement badge.
Once this option is activated, you may share exclusive content for them, this is as simple as setting the visibility of a publication to “Top Fans” , as shown below.
This can be transformed into an inexhaustible source for your marketing strategy, that is, Facebook is automatically giving you your most distinguished leads , so by sharing unique content you can strengthen the relationship with them, in addition to offering discounts and unique promotions that will have a higher success rate than your general public. Think about it, the opportunities are endless.