One of the biggest publishing platforms in the world, WordPress is a true phenomenon, to the point of feeding more than 35% of all websites on the web. And no wonder: as it is an easy-to-use software, it turns out to be the most viable option for different types of businesses. But is it still valid to use WordPress in 2021 ?
First, it is important to understand that each case is different. Like many platforms, it has advantages and disadvantages. But it’s a versatile technology: it can be used to create WordPress blogs , portfolios, business websites or online stores.
Even some very famous sites are hosted there, such as The New Yorker, Sony Music, the White House and even Beyoncé.
But after all, why are so many types of businesses opting for WordPress? Well, the first point is that it is extremely intuitive, in addition to having an easy installation, which can be done in 5 minutes.
Its code is open source, which means that people around the world can study, modify and test the platform. In other words: you won’t need a designer and a developer to work on your website. However, with a professional, it is possible to invest more in WordPress development and make it even more personalized.
It is also a constantly updated platform, a consequence of this very active community that always improves WordPress. For example, since its creation, more than 75 updates have been made that have improved the system’s usability.
In addition to the free version, there are also 3 other plans for WordPress : personal, premium and business. The free model has different limitations, so for more complex jobs, the ideal is to make investments to improve the platform. However, having different plans makes the platform meet different types of needs, which contributes to its popularity.
Besides the advantages of WordPress , there are some points that make this CMS system not the best choice in some situations. The platform does not offer any kind of technical support for its users, for example. And free themes, despite being very easy and practical, can still put your website at risk.
That’s not the only security issue. Those who do not invest in greater protection can be extremely vulnerable to hacker attacks, for example. There are also SEO flaws, even when plugins are used, so when a site is developed with special attention to that area, it can perform better.
But then, is it still worth it?
Well, WordPress helps to democratize the creation of websites and blogs, so it will always be a worthwhile option, especially for those who are starting and still don’t have a lot of money to invest. With WordPress Plugins , for example, you can enhance your page, which can be even more enhanced if you have professional help from a designer and a developer.
Platforms like WordPress or Wix are useful and it’s important that they exist. The question is not so much which CMS you will use, but whether you will have professionals who can make your site intuitive, aesthetically pleasing and communicate everything your brand is about. For professional use, it is not enough for your page to be online, it must have been designed to provide the best possible user experience.
And that can happen through WordPress. In 2021, what truly matters is that your website is thinking about the user experience, the UX, being an easy-to-use, useful space, that the consumer can see it as trustworthy and that awakens in the user exactly the sensations you want generate — desire to buy, to read, to interact.
How to do this? Well, here on the blog we have several tips that can help you begin to understand this universe. And if you want a partner to develop your website or app, don’t forget to get in touch with us!