Learn how to manage Your Social Media Effectively

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What is social media management?
As the name suggests, managing social networks means monitoring what you do in each of those places in order to keep your profiles always in order to achieve your goal, which most of the time is to attract more customers to your business. .

The management of social networks is a set of daily actions that you develop in your media to promote not only your business, but mainly to bring users closer and loyalty. These actions range from the choice of the social network in which you will create a profile to the analysis of a content to be published.

In other words: to make a good management of social networks is to understand from the beginning your target audience and, mainly, the reason to interact with people in a certain communication channel.

Why is it important to make a good management of social networks?
The importance of good monitoring of your social networks is based on the fact that they are one of the main tools to interact with your audience.

It is also with them that you open a space for people to know your work better because, as we said, it is possible to turn them into a true showcase of your business. You can, for example, better promote your products or services through images, texts and even videos.

Anyway, do not make your social networks just a showcase that always talks about your business, because that can be boring to users. Ideally, you give your followers 80% valuable content and only 20% on your product, brand or service.

Another advantage of using more than one social network is that you open several channels of interaction with customers, which can facilitate your communication, especially if you have a digital business , because you humanize and create more empathy between users and your company.

Finally, the main advantage is that you make yourself known. An active commercial profile on social networks allows people who never heard of your business to know it, interact with you and, who knows, even become your customers.

Wow! But with so many networks available, you will surely be wondering:

Is it possible to create so many profiles and be not only active in all of them, but mainly interact with all users?

Surely organizing so many channels can become an arduous task, much more if there is no planning! But for that there is the management of social networks, which allows you to communicate with your potential customers on the channels you want.

How to manage your social networks?
So far you know that it is very important to interact with your audience and that he is on different social networks.

In addition, you know that it is worth being present in different ways to communicate better with those who search about your products.

From now on we will help you understand how you can do a social network management from planning to practice.

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1. Know your audience well
Before you even choose in which communication channel to create a profile, you need to investigate well who your potential client is to be active where those people are.

For that you need to have well defined, from the beginning, who is your buyer person , that is, the audience you will speak to.

Try to understand their shopping habits, their personal tastes, their pains and, especially, what are the social networks most used by them. It is likely that you have more than one buyer person for your business, and that is not a problem.

What you need to keep in mind is that you must be present where that audience is, so never start a strategy without knowing clearly who you will use for that action.

After knowing who you will talk to and understand what networks you will use, it will not be enough to create a profile in each of them and believe that communication will flow easily. In truth, you need to develop good promotional work on those channels, and that requires planning.

 

2. Select your main social networks
As we have already said at the beginning of this post, it is possible that your audience is in more than one social network, which does not mean that all people who have Facebook have a LinkedIn profile, for example.

The truth is that there are several social networks, and you can even know the channels that your audience uses by doing a search for buyer people, but that does not mean that all people will be at the same time in all the networks you have mapped. After all, each user has a different taste and that also applies to the choice of social networks they will use.

For that reason it is essential that you create profiles of your brand in all communication channels where your audience is located with a view to reaching as many people as possible.

Little by little you will notice if there is an urgent need to start being active also in other networks. And for that … well you have to try, and it will only be possible to see which is the best social network after starting to use them … okay?

3. Have a goal
What is the use of having several profiles on social networks if you do not have a goal for them? Undoubtedly, the use of one of the communication channels without a defined goal will not contribute to the growth of your enterprise in the way you imagine!

That is why we suggest the definition of goals in each social network and the need to understand what are the best marketing strategies for each medium.

Some objectives you can have on social networks are:

Disseminate your brand / product / service;
Interact and communicate better with your audience and potential customers;
Educate your audience with quality content;
Create a community of fans who will be disseminators of your business;
Increase your sales;
Create ads
Regardless of the strategy you choose, always keep in mind that, to achieve good social media management, you need to define a common goal. So you can think of actions that complement not only with your promotions in other communication channels, but also with the moment your company lives.

The interesting thing when doing this planning is that you don’t need to focus on the same goal all the time. After creating your social media profiles and starting to spread your brand, it may seem interesting to change your goal, and you can do that at any time.

The key is to always have some objective so that the actions are not in vain and have an address.

4. Create relevant content
There is a lot of content on the Internet, and users have access to everything that is produced daily. That is why it is essential to find ways to stand out in order to get the attention of those who follow you on social networks.

In that sense, one of the key steps aimed at creating quality and relevant content is to understand well what are the best publication formats in each social network.

Let’s see some examples:

On Facebook we advise you to show information related to your business, in addition to publishing calls that lead to the texts of your blog , make calls for your videos and publish ads for your products.
Instagram is a more visual social network, so do not hesitate to take pains in the photos and make stories , but try not to show your product all the time.
With a YouTube channel you can create videos that show solutions and explanations regarding small daily problems that have to do with your business and make collabs with other YouTubers to attract new audiences.
Use LinkedIn to report possible vacancies in your venture; Create articles on the network itself to increase your authority in your niche and share your blog posts.
On Twitter you can create surveys; make an interesting copy with few words that arouses people’s interest to know your business, etc.
Regardless of the social network you choose, the following premise is key: create relevant content for your audience.

5. Publish regularly
Well, now you know who your audience is, what are the social networks you use most and you have interesting content, but if you don’t publish regularly …

This is a big mistake when it comes to managing social networks. It is no use having everything planned if you do not constantly interact with your audience on social media.

People like to know that they are important to you and one way to do it is to always create relevant content.

We are not saying here that you need to post something new every day, even because this can be difficult initially, especially if you work alone. But it is very important that you achieve regularity in that process.

Our advice, in this case, is to create an editorial calendar and plan all interactions in each social network. It is better that you have a calendar for each medium and, at the beginning, intercal the days that you will publish in them.

We look at an example:

Monday, Wednesday and Friday – Facebook;
Tuesday and Thursday – YouTube;
Monday through Saturday morning and night – Instagram;
From Wednesday to Sunday afternoon – Twitter.
Note that this is not the best calendar for all businesses. Again, your buyer person will be essential here for you to discover the best days and times to publish on each social network.

In any case, the important thing is to be constant and publish interesting content at least every week. Thus, your followers will know the days that can interact with you on each network and will wait for your publications.

 

6. Schedule your posts
This is a valuable suggestion mainly for those who work alone .

After having an editorial calendar you can now schedule your publications on social networks to not forget anything.

In general, these media already have the option to automate the scheduling, which allows you to upload the posts you have prepared and advance the work of days, weeks and even months. However, if the chosen social network does not have that option, you can put a weekly alert on your calendar to remind you when you have to upload your content.

 

7. Measure the results
Knowing how to measure results is essential for you to understand if social media management is generating some increase for your business.

From that perspective, you have to go back to the goals defined at the beginning and analyze the metrics related to them to see if they gave results.

For example, if the initial objective was to sell more, then you can analyze the amount of sales made in a month before using Facebook and the number of sales made in the month that the sales page was disclosed more on Facebook. This way you can see if this strategy has been really effective for the established objective.

It is likely that the results are different in each social network and, with that, you have to change the goals of each medium.

Let’s continue with the example of Facebook: you may notice that, instead of increasing your sales, you have obtained more leads , that is, potential clients. In truth, that can help you understand that the ideal type of content for your Facebook page is the one that educates your audience the most, and not the one that really sells, which was what we talked about at the beginning of this post.

We advise you to keep your publications at an average of 80/20 (80% of content that educates and only 20% that sells) and that you think of different posts to get the attention of the users of that network. You can, for example, perform different actions on commemorative dates .

Whatever the time, never stop measuring and analyzing all the data to understand what are the strategies that are working best in your social networks.

[BONUS]: Use social media management tools
As we know that it is laborious to monitor all social networks, a good option is to hire a management tool for those channels.

Today there are several options in the market for those who can invest in this type of service. The 3 most used tools are Hootsuite , Scup and SocialOomph , but of course there are many others and you can choose the one that best suits your budget.

Basically, these tools are intended to document all your actions on social networks. In addition to monitoring your media, they also manage to show, for example, the topics that are generating the most comments on the Internet, which allows you to use them in your profiles.

We know that the use of social media management tools is essential so that you can better plan your content in each medium and, mainly, achieve better results. Why? Simple … if you have a tool that captures all the data from social networks and documents them, then you will have more time to understand what each data means and plan your next actions for each medium.

But don’t think that the tools will do all the work for you. For your social media management to be really effective you will need to produce, create and optimize your own content.

Ready to start?
If you have come here, you have surely observed how important it is to connect with your audience and your potential clients with social networks.

We have already said here that there are several communication channels to expand the relationship with the users of each of the media and how important it is to plan in advance to use the social networks in the best possible way.

That is why we advise you to get down to work right now and carry out the management of your social networks. Even if you already use more than one social network, stop what you are doing, analyze, see if you are generating results and start monitoring your profiles better.

That is the formula to understand what strategy has really worked and what are the best social networks to interact with your audience.

We reach the end … Did you like these tips and want more information like these? Read our post on how to use social networks to boost your sales .

Regards and until next time!

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