Post “food” on Instagram

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Yes, that’s right, the food post has arrived on Instagram. Before you go crazy in the configuration panel of your Instagram to activate this option or downloading the latest version of Instagram.

Advertising creativity on Instagram has no limits and has been shown to us by the Africa agency, which has put together the hamburgers of chef Santi Roig (from the Underdog Meat & Beers restaurant, São Paulo) with the leading brand in Heinz sauces.

How did the campaign work?

During lunchtime you could see a sponsored post inviting you to try the hamburger. In addition he was accompanied by a sorie explaining how to participate. Through the ad form the address and preference of sauces were filled. Later, the hamburger was knocking on your door just off Instagram.


The presentation of the product was fundamental to keep alive the essence of Instagram. The hamburger came in a box that reminded the post of the promotion to fulfill its purpose to eat the Instagram post.

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