Inbound Marketing

It is a methodology to attract potential prospects in an organic way through content creation, publication and distribution strategies in social networks, monitoring and nutrition of contacts through LEADS monitoring platforms in order to obtain tangible results and return on investment on digital marketing efforts.

The methodology provides value to the customer before selling a product or service to feel linked to the brand. INBOUND MARKETING makes the budget efficient to generate more sales with less investment and visible results.


The philosophy of Inbound Marketing is to take actions to attract customers naturally when they search for a product or service. This is in contrast to Outbound Marketing that provides the user with information that he has not requested, interrupting his activities and his work. This can cause discomfort and may even block contact with the company.

That is why Inbound Marketing arises: a methodology that provides the information that customers need at the exact moment, creating interest in your company.

Inbound marketing or attraction marketing consists of a set of marketing techniques that aims to increase the number of visitors to a website, social network profiles or a blog in order to create leads or potential customers. Later these leads will be part of a specialized process where the brand will be announced so that they gradually become loyal customers and they themselves recommend the brand to their family and friends. The objective of Inbound Marketing is the success of your brand.

Important aspects

The first step that must be taken is to define the objectives of the company to carry out an effective strategy.

Inbound marketing is multichannel, integrates various tools to analyze and publish the appropriate content. This content must be of high quality for users.

Inbound marketing methodology requires digital media to carry out four actions:

Attract

This is to capture the attention of unknown users with topics of interest.

Close

In this step the potential customer becomes a consumer. With the optimal Inbound Marketing process and its monitoring, the sale closes successfully.

Close

In this step the potential customer becomes a consumer. With the optimal Inbound Marketing process and its monitoring, the sale closes successfully.

Captivating

In addition to closing a sale, the goal is for the consumer to trust the brand, also to be a promoter and a loyal customer.

The companies that implement this methodology have a greater collection of visitors on their websites and social profiles. This also increases the number of leads they convert into customers.

But the process does not end there, the brands that apply Inbound Marketing in their strategies also deal with customer loyalty. In fact, companies with traditional methods spend more on attracting new customers and developing products, while investing in retaining existing customers has a much lower cost and better results with this methodology. In addition, customers feel better served and more comfortable dealing with a company that is more interested in what they need.

 

This is why Inbound Marketing has the best results and is more successful.