Social Media Ads Guideline

[vc_row][vc_column][vc_column_text]The Social Media Ads can promote and disseminate messages on a large scale.

The different types of social ads allow you to promote and disseminate messages in a segmented way on any of the current social networks.

 

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Advertising on social networks that impacts and generates results.

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Facebook

The most popular social network with more users gives brands the opportunity to guide through different traditional formats such as banners and the new option offered by Facebook is the following:
  • Sequence or carousel: with this option you can show a sequence between three or five images with text and links.

What should you do to advertise on Facebook?

  • Segment the audience you want to see your ad
  • Define the budget
  • Evaluate and measure results
Grow your business with the options provided by Facebook Ads!

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Twitter

The blog, social networks and instant messaging are combined in this social microblogging network, which in addition to informing also gives companies the opportunity to publicize their brand through advertisements.

Ads options

Promoted accounts: with this option, companies have the opportunity to increase followers so that the brand’s message spreads quickly.
Promoted Tweets: This option is to create a normal tweet but with the advantage of reaching more people. That is, to current and potential followers.
Promoted trends: Twitter offers brands the option of having a prominent place in the list of trends, receiving mass exhibitions.

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LinkedIn

Business-oriented social network that allows users to interact with a network of professionals. The popularity it has had has led it to be a platform to advertise brands.

specs

  • You can segment the public
  • There are different types of ads:
  • Ads text: while users browse, brand advertising will appear in a 50×50 px text and image format.
  • Video ads : this format is similar to text ads but with the difference I am include a video instead of the image.
  • Inmail: with this option, brands have the possibility to send campaigns to a LinkedIn database.
  • Sponsored posts: these types of ads are shown in social network updates and brands can promote their content and product news.

In this social network, in addition to segmenting you can pay for cost per click, so do not miss the opportunity to publicize your brand on this platform.[/vc_column_text][vc_column_text]

Instagram

With more than 400 million active accounts, a young audience and a visual image, Instagram has integrated advertising to its platform so that companies can reach the public in an interactive and different way.

Formats

Photo: with a simple and creative image you get the attention of users. In this type of format you can include links to websites, blogs, campaigns, videos, etc.
Video: with a video of up to 30 seconds long you can captivate your customers on Instagram. 
Carousel: With this option, users can view a series of images that may include calls to action.
Dare to tell stories, with Instagram Ads !

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Important aspects

Social Media Ads Guide

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Attract more customers to all spaces where the brand is located.

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Position the brand in the best rankings on the web

[/vc_column_text][vc_column_text]Viralize products or services throughout the web.
[/vc_column_text][vc_column_text]Win a reliable web presence.
[/vc_column_text][vc_column_text]Get relevant information about users and their preferences.
[/vc_column_text][vc_column_text]Identify errors and failures within any strategy you are using.
[/vc_column_text][vc_column_text]It is accessible to any company.
[/vc_column_text][vc_column_text]A thorough and professional analysis of the entire strategy is obtained.
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Loyalty customers and maintain active spaces and generating engagement.
[/vc_column_text][vc_column_text]Optimize any space or strategy that is carried out.
[/vc_column_text][vc_column_text]Improve conversions and ROI of the website or e-commerce.
[/vc_column_text][vc_column_text]Build a solid and professional company presence.
[/vc_column_text][vc_column_text]It improves the sales and economy of the company.
[/vc_column_text][vc_column_text]Its results are long term.
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