The role of the designer in a content strategy

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Previously we talked about what a content strategy was and its elements, but a fundamental part for the development of any technique is the professionals who work and create it. That is why the designer in Content Marketing plays a decisive role, since it is he who is in charge of landing the ideas of others and making them tangible.

Within a strategy it is determined what type of content will be used and it is precisely in this where the efforts are focused, but an impeccable wording and an interesting topic is not enough, an attractive presentation is required for customers to want to consume that information .

That is why nobody pays attention to a badly created graphic, with colors that hurt the view, a poorly diagrammed eBook or a confusing infographic. That is why the designer who works on a content strategy must be a professional who understands the brief and is creative enough to capture it.

The main responsibilities of a designer in Content Marketing is to create:

  • Infographics
  • Graphics
  • eBooks
  • Graphics for networks
  • GIFs
  • Advertising

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