Linkedin is the most important professional social network of the moment. It offers great opportunities both to companies and individuals.
Here are some of the benefits that this social network offers
Information about future employees:
This network has become one of the main job search engines, and when companies look for a very specific profile, they can search through the search engine and CVs are no longer necessary, but in the profile of the candidate you can find everything you need to know, including recommendations.
Grow your network:
It does not only serve to find new workers, but it can serve to look for suppliers, new clients, business opportunities or future partners.
Linkedin allows you to conduct surveys through this social network for free to your contacts or directly to a network of contacts, so you will save money on market research.
Through this social network you can boost brand awareness.
Offer products and services:
It can be interesting to move your products and services through Linkedin, since some potential customers have the option to ask for a quote through the network.
Integrate other social networks:
On the Linkedin page you can add links to other social networks.
It allows to know companies of your same sector, to be able to see how they work and even to know companies of complementary services that can help us to find suppliers.
In addition to all these advantages, Linkedin has copied the Facebook advertising model and allows ads with the same format. The price of advertising on Linkedin is very small (although more expensive than Facebook) so it is within reach of all pockets. Of course, your business must fit with the type of
audience and behavior of the latter in the social network.
In short, this social network is a major ally for your company. And you, do not you still use LinkedIn properly?