Growth-Driven Design

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Growth Driven Design is more than just a trend in web design. It is an approach that leaves behind the traditional web design process, in which it redesigned a page that had not been improved in years to launch a new one and repeat the same cycle after a period of time.

With the Growth-Driven Design &  accurate Digital Marketing strategy it  promotes your growth, instead of redesigning when a certain period of time passes, the web is constantly redesigned, adapting to changes in consumer consumption habits. users and new trends.

In this way, the risks associated with traditional design are minimized, continuous learning and improvement and communication between the web designer and those responsible for the web within the company is increased.

 

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Growth-Driven Design Process

Any Digital Marketing project that wants to be carried out through Growth Driven Design has to undergo the same process that is divided into different phases:

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Strategy

At this stage the bases of the web redevelopment is  stipulated, taking into account the objectives we want to achieve with the Website restructing. Also, in order to design an appropriate strategy, it is necessary to define the consumers intent, in order to know what their characteristics and needs are, as well as to carry out a quantitative and qualitative research on the current website, reviewing what works and what does not work forms a core part of the digital transformation of the Client.[/vc_column_text][vc_column_text]Launch pad

Since launching the best possible website would delay the process a lot, while with our launch platform, we will be able to gradually implement the changes at the same time that we collect data on the behavior that users present with these modifications, something that will allow us to succeed More on improvements. To choose which components will be part of the launching platform, it is recommended to make a hypothesis statement, evaluating how each element is related to the users and our objectives, paying attention to the expected impact, the required effort, the metrics and the definition completed, that is, to the conditions that must be met to consider that the trial period has been completed.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Create a wish list (Wishlist)

Through a brainstorming with your entire team, create a wish list, without thinking about the previous version of your website, the budget, the time or the difficulty involved. Think as if you had all the resources in the world at your fingertips to design your ideal web page. This list does not have to be fully implemented in the first version of our website, since it is necessary to prioritize, but it will serve as a road map to know where we want to reach.[/vc_column_text][vc_column_text]Growth-Driven Design is a continuous improvement of the website

Once your launch pad is ready and running, you have to start working on the continuous cycles of experimentation, learning and improvement of your website. This means that you have to analyze the rest of the elements of the wish list, implemented those that you think may be interesting for your website.

And it is that, really, the Growth Driven Design means continuous improvement, since your work does not end when you launch a basic launching platform, but you study all the results of the web to add improvements every time you need it and thus be able to complete the list of wishes. Even if you finish it, you must repeat the process again, because possibly when you do the market needs will have changed and there will be new elements that you could add. An endless cycle with numerous benefits for users of your website as well as for you and your brand.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Important aspects

Growth-Driven Design

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 The objectives, people (potential clients) and fundamental assumptions based on a qualitative and quantitative investigation of the site, the market and the competition must be defined.[/vc_column_text][vc_column_text]Launching platform

 Execute an 80-20 analysis of the wish list and sort and prioritize these points to define specific actions. Then you can launch the final redesign of the website.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Wish list

 Brainstorming! Taking into account the key and impactful ections and pages of the website, marketing assets, tools and resources, specific features, modules and functionalities, design elements, changes in experience based on devices, countries, among others.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]

Attract more customers to all spaces where the brand is located.

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Position the brand in the best rankings on the web

[/vc_column_text][vc_column_text]Viralize products or services throughout the web.
[/vc_column_text][vc_column_text]Win a reliable web presence.
[/vc_column_text][vc_column_text]Get relevant information about users and their preferences.
[/vc_column_text][vc_column_text]Identify errors and failures within any strategy you are using.
[/vc_column_text][vc_column_text]It is accessible to any company.
[/vc_column_text][vc_column_text]A thorough and professional analysis of the entire strategy is obtained.
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Loyalty customers and maintain active spaces and generating engagement.
[/vc_column_text][vc_column_text]Optimize any space or strategy that is carried out.
[/vc_column_text][vc_column_text]Improve conversions and ROI of the website or e-commerce.
[/vc_column_text][vc_column_text]Build a solid and professional company presence.
[/vc_column_text][vc_column_text]It improves the sales and economy of the company.
[/vc_column_text][vc_column_text]Its results are long term.
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