PPC campaigns

[vc_row][vc_column][vc_column_text]PPC or pay-per-click advertising is a very efficient way to advertise your company, product or service online, obtaining immediate results at a low price. In this type of advertising only the ads that are clicked are paid. You do not pay for printing or exposure, so it is the most profitable advertising of all. In addition, the budget is 100% controllable and can be segmented according to the desired target.

Our experience allows us to implement and optimize our clients’ advertising campaigns to achieve the best positions in the different search results.

PPC campaigns can be carried out on Google and Facebook among others.

PPC campaigns, also called sponsored links, are marketing tools that favor SMEs a lot because they do not require a very high investment and as we mentioned, it has a cost-benefit with high profitability compared to other advertising media.

These sponsored links appear at the beginning of the search results in browsers or on the right side of directories on the Internet and Facebook.

 

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Important aspects

Video Marketing

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Distribution channels
You must define on which websites or on what social network the announcement will be made:

  • Google Search Network
  • Google Display Network
  • Google Shopping
  • Mobile Applications
  • Youtube
  • Facebook

[/vc_column_text][vc_column_text]Web analysis
As soon as the advertising campaign has started, adequate monitoring and analysis must be provided for its proper functioning, with Social Sutra Digital.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Define objectives

The objectives of the advertising campaign on the web and the keywords with which the company wants to be found on the internet must be defined.

[/vc_column_text][vc_column_text]Set budget
You must also choose the criteria and how much you are willing to pay for any keyword or keyword since the highest paying advertiser will have the first position to advertise on search engines or social networks.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Attract traffic to your web page or page in social networks.[/vc_column_text][vc_column_text]The investment is low compared to other advertising media.[/vc_column_text][vc_column_text]It has a great return on investment.[/vc_column_text][vc_column_text]You can get an optimization of budgets.[/vc_column_text][vc_column_text]You can determine the maximum price you are willing to pay for each keyword or keywords you want to use for your company to be found.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]The results are immediate.[/vc_column_text][vc_column_text]PPC advertising campaigns can be modified in terms of text and images if the results are not immediate.[/vc_column_text][vc_column_text]The advertiser pays only upon receiving a click on your ad Although the ad does not generate clicks, it will always be visible in search engines, this means that it will have a free advertising presence during the advertising campaign.[/vc_column_text][/vc_column][/vc_row]