Programmatic

[vc_row][vc_column][wgl_spacing spacer_size=”30px”][vc_column_text]Automating the processes you have in your company will be a great opportunity to optimize, reduce and boost the different marketing efforts. With programmatic technology you can acquire, store and analyze large amounts of data, in order to find the desired user. This will improve purchasing decisions and direct marketing messages directly to potential prospects, at the right time and space. So that digital advertising campaigns have better results and a greater return on investment.

 

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Important aspects

Programmatic Advertising

[/vc_column_text][wgl_spacing spacer_size=”30px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Set up prospects

 It is very important that before making any marketing effort, you know your prospects very well. Your interests, behavior, demographics and other information that facilitates the personalization of your messages and campaigns.[/vc_column_text][wgl_spacing spacer_size=”30px”][vc_column_text]Integrate

 Integrating your marketing efforts with this technology is necessary to achieve the proposed objectives. Take advantage of mobile marketing and video marketing to direct content to these channels. As well as social networks and other digital platforms.[/vc_column_text][wgl_spacing spacer_size=”30px”][/vc_column][vc_column width=”1/2″][vc_column_text]Optimize

 Developing content that works on any device and that is compatible on different web channels is paramount. In this way, with the program, you can direct all that content to the right people highlighting the benefits of the screen or device they are using.[/vc_column_text][wgl_spacing spacer_size=”30px”][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”30px”][vc_zigzag][wgl_spacing spacer_size=”30px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Budget

This technology will allow you to determine in real time what ad the prospect should see and how much it should pay for it. This will increase conversions and make your campaigns more efficient.[/vc_column_text][wgl_spacing spacer_size=”30px”][vc_column_text]Target

will also allow you to collect user information according to your profile, social media information, search and purchase history, so that you can display specific advertising and your interest in a given context at the exact moment in which you are qualified to perform the action[/vc_column_text][wgl_spacing spacer_size=”30px”][/vc_column][vc_column width=”1/2″][vc_column_text]Efficient analysis

Through programmatic technology you will have the opportunity to focus on the metrics that really matter. This means that by being able to define your specific contacts and deliver the correct message, you can have a detailed analysis of the behavior of each of your qualified prospects and campaigns.[/vc_column_text][wgl_spacing spacer_size=”30px”][/vc_column][/vc_row][vc_row][vc_column][wgl_spacing spacer_size=”40″][vc_column_text]

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