Why is digital marketing important to my business and its online presence?

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Having a good Digital Marketing strategy can bring many benefits to your business. Today we tell you why Digital Marketing is so important and how it can help you improve your online presence results.



If you keep asking yourself why you need a Digital Marketing strategy, today we want to answer your questions and tell you why it is so important for your company or organization.

In recent years, digital media have become part of consumers’ daily lives. Users not only use the internet for work or entertainment, but they also use it to resolve any type of business-related question. All the information around a brand will make the user more or less willing to become a final consumer, so a digital marketing strategy will be essential to improve the image of the brand and increase its visibility.

In addition, the consumer is no longer a passive user who receives information from brands without “complaining.” Currently it is informed and compared before making any purchase decision.


To give you a visual idea, imagine that the internet is like a large shopping center, and that each of the websites or social platforms on the internet are the showcase of this center.

Surely you want your shop windows to be visible, right? To ensure that they are visible to users, you have to improve your visibility through the relevant tactics and strategies that Digital Marketing provides us.

Having a good online presence, developing a coherent strategy, correctly managing your Social Networks and being participatory in your community, can facilitate the increase in conversion of potential customers. So that you can see it a little more clearly, we leave you with some very significant figures:

52% of companies have gotten clients through Social Media Networks.
More than 40% of brands receive friend requests on LinkedIn.
More than 50% of brands have increased their budget for Online Marketing.


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Digital marketing will provide you with many benefits. Let’s go to see some of them:


Can always be measured

One of the main benefits of digital marketing is that it is measurable, so you can know what the ROI of your actions is. In addition, you can access the information at any time and obtain results in real time, something that does not happen in traditional advertising.



It is mold-able

Marketing actions are mold-able. That is, we can launch an action, review how it develops and, if we are not happy with the results, shape the action to try to optimize them.

It is not necessary that a Digital Marketing campaign has finished, to make changes to it, so if we optimize on time we will save time and money.



It is cheaper than other method

If we compare digital marketing with traditional marketing channels (such as television, radio or print media), the former is much cheaper.

While it is true, the amount of money invested in digital marketing has increased in recent years thanks to the effectiveness of its results. Still, the cost cannot be bought with traditional media campaigns.

Another positive aspect is that Digital Marketing budgets are usually much more adjustable, so they are within the reach of any type of company, whether small or large. In contrast, traditional marketing involves such high costs that they are unattainable for most businesses.



Possibility of having your own community

Creating a user community around your brand has only benefits. It will give you the possibility to speak directly with your clients, to know what their preferences are and to adjust your product or service to their demands.



Allows better segmentation

Any digital marketing action can be focused on your target thanks to the possibility of segmentation. Performing a much more personalized segmentation will help increase your conversions. We can segment our audience by gender, location, language, country or consumption habits, among many other options.

As you can see, Digital Marketing brings you a large number of benefits. Now, the real challenge to make the definitive leap to the digital world is that you are able to establish coherent synergies between your Traditional Marketing and your Digital Marketing, developing a strategy that defines actions and pursues specific objectives.


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Although apparently creating a blog or managing Social Networks may seem like a suitable task for many, it must be borne in mind that making mistakes is very easy. Ideally, a professional in the sector should develop the marketing plan for your company, which has two very different parts: the strategic and the operational.

We always recommend that the strategic part is always carried out by a marketing expert, who will know which tactics are the most appropriate to make the most of your possibilities and optimize your online communication.



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