For some time now, the goal of any business that produces content as part of its marketing strategy is to take first place on the search results page. However, the definitions of SEO success have been modified! Now, in addition to being in the first place of the results, the objective is to reach a position in Google, […]
Search engine optimization is important for the visibility of our website in search engines and thus improve visitor traffic. To get the visibility of our website for some criteria, you must have several features in mind. The writing of the titles: The title is the parameter that identifies a page in the results of the […]
Welcome to one of the most discouraging tasks that you will face … Choose SEO agency. Because it may seem trivial, but a decision that will depend a growing part of your income is to take it seriously, do not you think? Currently, almost any company related to the Internet offers “web positioning” services.There are […]
As the popularity of influential marketing grows, so does its notoriety. Brands such as Unilever, YouTube and Disney have publicly denounced the “fraud” of influential people and have broken ties with creators. The negative trend does not seem to diminish. More unfavorable information comes to light about the world of influential people in social media […]
Having a profile on LinkedIn has become a key tool when it comes to getting contacts and professional opportunities, but the benefits of this social network go much further. If you still do not know the advantages of LinkedIn for companies this article interests you. The growth and importance of LinkedIn is incontestable. In less […]
The optimization of a website for search engines ( Search Engine Optimization , SEO, for its acronym in English) implies a series of features to achieve a better positioning in the large network, as we will see below. Optimize means using different elements in an orderly manner such as keywords (keywords), page titles, meta descriptions […]
Growth Hacking is the new king of Silicon Valley, and despite not wearing a crown, is already becoming the new profession in fashion within the online business world despite his youth. It has only six years of history, but companies like Facebook, YouTube, LinkedIn, Dropbox or Airbnb have already begun to bet strongly on the […]
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
