Digital Marketing

WHAT IS IT AND HOW IT WORKS?

A digital strategy must include all relevant spaces where the target interacts.
The digital marketing is the application of marketing strategies implemented in digital media . All the techniques of the offline world are imitated and translated into a new world, the online world . In the digital field, new characteristics appear such as immediacy, the emergence of social networks and the tools that allow us to make real measurements. Two instances are known:
  • The first is based on web 1.0, which does not differ from the use of traditional media. Its main characteristic is the impossibility of communication and exposure of users. Only the company has control of what is published about itself.

  • With web 2.0, the possibility of sharing information easily is born thanks to social networks and new information technologies that allow the almost instantaneous exchange of pieces that were impossible before, such as videos, graphics, etc. Internet is being used not only as a means to search for information but also as a community, where there are constant relationships and feedback with users from different parts of the world.

In this new area, the second instance of digital marketing is developed since users can talk about the brand freely. They have a very important power that before was only allowed to the media: Opinion.

Marketing techniques must then change their paradigm. If before the distributors, the media, and the producers were the ones who had the power of opinion, now the focus must shift to the user. It is able to search for what it wants thanks to the power of search engines (Google, Yahoo, Bing, etc.), and not only ask the given media if its decision is correct, it also has the possibility of reading reviews, comments and ratings from other users

That is why a digital strategy must include all relevant spaces where the target interacts, seeking to influence opinions and opinion, improve search engine results, and analyze the information that these media provide to optimize the performance of the actions taken. . The digital marketing is the set design, creativity, profitability and ROI analysis always looking.

WE ARE YOUR DIGITAL MARKETING AGENCY

Side by side with our clients, We continues to work from home.

If you want us to be your digital marketing agency, we would love to hear from you.

What's new about digital marketing?

We use data to accelerate business growth by implementing creative and innovative digital marketing strategies.
Measurable results
The advantage that digital marketing, allows you to track your return on investment (ROI) more precisely than traditional marketing.
Immediacy:
Digital media allow us to see the results of a campaign in real time, so that we can adjust and optimize it as necessary.
Global reach
When we refer to global reach, we mean that, with the internet, we can reach people from anywhere in the world.
Precision in the target
While a traditional marketing ad is printed to a large undifferentiated audience, in digital marketing we can direct ads to a specific audience, thus achieving much more efficient campaigns

What solutions does a digital marketing agency have to offer us?

Here we bring you some answers.