Today the world is paralyzed due to a crisis caused by COVID-19 or coronavirus. The world pandemic declared by the WHO has not only affected the health of millions of people, generating the greatest health crisis in recent times, it has also affected the economy of many countries, including the strongest economies. Every crisis leaves […]
Learn in 7 steps how to make a good management of social networks to reach the maximum possible users in each communication channel. We have no doubt that you already know that the public has changed their buying habits and is more present on the Internet. That is why you must have noticed that, due to […]
Linkedin is the most important professional social network of the moment. It offers great opportunities both to companies and individuals. Here are some of the benefits that this social network offers to companies: Information about future employees: This network has become one of the main job search engines, and when companies look for a very […]
The general efforts of search engine optimization is the process of optimizing the structure of a website, title tags, meta description tags, keyword tags and other factors such as H1, H2, H3 Tags, etc. to improve them in General, in the results of the search in Google, Yahoo and Bing. Normal SEO results in the […]
There are different theories about the consequences that colors have on the perception of people, from the psychology of color , neuromarketing , color theory , and so on. Thanks to this, brands resorted to these techniques to achieve their objectives, which has led to the existence of some colors more used by industries than others. Next we tell you which ones. List […]
The Featured Fan badges became popular with Facebook users , “fights,” pride and memes are some of the reactions that caused these new emblems launched by the Zuckerberg social network . And although it seems that it is no use granting them, the reality is that it can be transformed into a true marketing strategy that you have to know how to take advantage of. […]
A health marketing strategy is almost as important as the institution’s own creation, which entails a specific structure and architecture, but this does not exclude it from reliable reputation issues, which is only obtained from constant work. If you want your health institution to grow to position itself, follow the 4 tips to design a health marketing […]
At present it is necessary to highlight the importance of social networks in any field, that is, one of the conveniences of the new Information and Communication Technologies (ICT) is that it can be adapted to the needs of companies. The influencers are a recent figure that emerged thanks to their “influence” in the public opinion of […]
Previously we talked about what a content strategy was and its elements, but a fundamental part for the development of any technique is the professionals who work and create it. That is why the designer in Content Marketing plays a decisive role, since it is he who is in charge of landing the ideas of others […]
Using public figures in a campaign to promote a product or service is one of the current trends, but choosing an influencer for a brand should not be taken lightly, an appropriate strategy and choice is required. The influencers can bring many benefits to the brand, including creative agencies, design or architectural offices; But if it is not […]
