Do emailing campaigns only serve for advertising? What elements form a newsletter? Blast email campaigns have a lot of potential. Know them!
As usual we like to approach the experts before sharing any information, that’s why we talk Lidia Canals, Content Manager Junior shared valuable email blast information.
Now we are going to discover all the possibilities offered by emailing campaigns so you can get all the juice.
Extract the juice to your blast email campaigns
What are the purposes of an email blast campaign?
Advertising
Advertising is the main function of email marketing today. The main objective of a company when doing mailing is to sell, so it is logical that the announcement of their products is the type of campaigns more common. This type of campaigns can be done to:
News: We can launch an email blast campaign to announce a new product or collection. Our subscribers must know all the news of the company.
Increase sales: selling is our purpose so many times campaigns are conducted with special offers or promotions to encourage sales.
Loyalty: These are campaigns aimed at creating brand awareness and engagement. With them we want to get authentic brand lovers who trust in our product and in us. These campaigns show the most humane side of the company and strengthen the company-user trust relationship. This type of campaigns are due in depth, put us in the mind of our recipient and decide that it could interest you. In the loyalty campaigns we find:
Company information: we can talk about us, let us know. At the same time we can also communicate internal news, for example, if the company has received some recognition.
Invitation to an event: they serve as invitations. We use email marketing to invite our subscribers to an event we have organized.
News: We inform our contacts of what happens in our immediate environment. This shows that we are interested in the industry in which we operate.
Participation: We can use the campaigns to organize sweepstakes and contests. At the same time, we can ask our users opinion, which would improve and what is their degree of satisfaction.
Own content: it is important to show that apart from selling we also perform other actions. We can incorporate in the campaigns articles of our blog, tutorials, the last webinar …
Internal communication: many companies use email blast as internal channel. They communicate through it the meetings, the last project, the news of the company, etc.
As we have been able to verify the blast email campaigns can serve us everything we want to communicate about our business. Now that we know all the essential elements we can begin to carry out our campaigns in an original way.
