In these days when the overwhelming amount of information out there overwhelms even the most information-hungry consumer, the old adage that “a picture says more than a thousand words” carries more and more weight . When creating a website for your company, writing articles on your blog and creating posts for your social networks, the use of images is […]
Since its appearance, the internet has penetrated various aspects of human life. That includes the business world, since companies have entered it with two fundamental objectives: to optimize their operation and to improve their sales. The latter has given rise to what is known as the advertising sector as digital marketing. But what is this concept about? What […]
Having a good Digital Marketing strategy can bring many benefits to your business. Today we tell you why Digital Marketing is so important and how it can help you improve your online presence results. If you keep asking yourself why you need a Digital Marketing strategy, today we want to answer your questions […]
Do we have time to think about creativity? With an overwhelmed mind thinking about the safety of our families and making strategic decisions in our companies, the generation of ideas seems not to be a priority. These are moments of uncertainty for many businesses, but while there are brands that care, there are others that care. […]
Today the world is paralyzed due to a crisis caused by COVID-19 or coronavirus. The world pandemic declared by the WHO has not only affected the health of millions of people, generating the greatest health crisis in recent times, it has also affected the economy of many countries, including the strongest economies. Every crisis leaves […]
There are different theories about the consequences that colors have on the perception of people, from the psychology of color , neuromarketing , color theory , and so on. Thanks to this, brands resorted to these techniques to achieve their objectives, which has led to the existence of some colors more used by industries than others. Next we tell you which ones. List […]
The Featured Fan badges became popular with Facebook users , “fights,” pride and memes are some of the reactions that caused these new emblems launched by the Zuckerberg social network . And although it seems that it is no use granting them, the reality is that it can be transformed into a true marketing strategy that you have to know how to take advantage of. […]
A health marketing strategy is almost as important as the institution’s own creation, which entails a specific structure and architecture, but this does not exclude it from reliable reputation issues, which is only obtained from constant work. If you want your health institution to grow to position itself, follow the 4 tips to design a health marketing […]
At present it is necessary to highlight the importance of social networks in any field, that is, one of the conveniences of the new Information and Communication Technologies (ICT) is that it can be adapted to the needs of companies. The influencers are a recent figure that emerged thanks to their “influence” in the public opinion of […]
Previously we talked about what a content strategy was and its elements, but a fundamental part for the development of any technique is the professionals who work and create it. That is why the designer in Content Marketing plays a decisive role, since it is he who is in charge of landing the ideas of others […]
