Do we have time to think about creativity? With an overwhelmed mind thinking about the safety of our families and making strategic decisions in our companies, the generation of ideas seems not to be a priority. These are moments of uncertainty for many businesses, but while there are brands that care, there are others that care. […]
The Featured Fan badges became popular with Facebook users , “fights,” pride and memes are some of the reactions that caused these new emblems launched by the Zuckerberg social network . And although it seems that it is no use granting them, the reality is that it can be transformed into a true marketing strategy that you have to know how to take advantage of. […]
A health marketing strategy is almost as important as the institution’s own creation, which entails a specific structure and architecture, but this does not exclude it from reliable reputation issues, which is only obtained from constant work. If you want your health institution to grow to position itself, follow the 4 tips to design a health marketing […]
At present it is necessary to highlight the importance of social networks in any field, that is, one of the conveniences of the new Information and Communication Technologies (ICT) is that it can be adapted to the needs of companies. The influencers are a recent figure that emerged thanks to their “influence” in the public opinion of […]
Previously we talked about what a content strategy was and its elements, but a fundamental part for the development of any technique is the professionals who work and create it. That is why the designer in Content Marketing plays a decisive role, since it is he who is in charge of landing the ideas of others […]
Using public figures in a campaign to promote a product or service is one of the current trends, but choosing an influencer for a brand should not be taken lightly, an appropriate strategy and choice is required. The influencers can bring many benefits to the brand, including creative agencies, design or architectural offices; But if it is not […]
Implementing different digital marketing strategies is important to boost your business. However, each strategy has an objective and, therefore, you have to know all the possibilities to choose the one that best suits your needs. With so many possible actions, various questions arise about which strategy to start using. Of course, the goal of most entrepreneurs is to […]
We live in the electronic age, advances in technology do not stop growing and are influencing practically all sectors of society’s activity. Amount of jobs are being automated and people are changing their daily habits. Therefore, companies have to adapt to the new business environment and be present wherever their customers are. Today, consumers, given the rise […]
Do you know how to use the marketing tools for your business? Automations are important allies to optimize actions and have more sales opportunities. The more marketing is developed, the greater the opportunities for traffic acquisition and lead generation in social networks and websites. But, in addition to attracting a new audience, it is necessary to create strategies that retain […]
Have you ever started to write the name of your company in Google and in the second option that it suggests you have appeared the name of the company + the word “fraud” or “abuse” or “scam”? It is a fairly common problem in terms of online reputation. Let’s give some tips to solve an […]
