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Using public figures in a campaign to promote a product or service is one of the current trends, but choosing an influencer for a brand should not be taken lightly, an appropriate strategy and choice is required.
The influencers can bring many benefits to the brand, including creative agencies, design or architectural offices; But if it is not chosen properly it could mean a loss of money or bring counterproductive effects such as a bad image of the company, so to select it takes into account the following considerations:
If you are interested in learning more about the selection and management of influencersto apply the best techniques and thus achieve greater visibility, recruitment and customer loyalty,
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