There are different theories about the consequences that colors have on the perception of people, from the psychology of color , neuromarketing , color theory , and so on. Thanks to this, brands resorted to these techniques to achieve their objectives, which has led to the existence of some colors more used by industries than others. Next we tell you which ones.
List with the most used colors by industries:
| Colour | Industry |
| Red | Entertainment Food Sports Fire Protection Children’s Products |
| Orange | Art Entertainment Food Sports Transportation |
| Yellow | Food Sport Transportation Travel / Tourism Leisure |
| Lime green | Environment Leisure Alternative Energies Entertainment Education |
| Dark green | Environment Banks Real Estate Agriculture Nonprofit |
| Sky Blue | Entertainment Communication Children’s Products Aerospace Technology |
| Blue King | Security Finance Technology Health Care Accounting |
| Violet | Humanitarian Aid Psychology Religion |
| pink | Children’s Products Products for Women Beauty Fashion |
| Coffee | Agriculture Construction Transportation Laws Food |
| Gray | Used in all industries but in combination with other colors |
| Black | Used in all industries but in combination with other colors |
| White | Hygiene Health Religion Organizations |
