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The general efforts of search engine optimization is the process of optimizing the structure of a website, title tags, meta description tags, keyword tags and other factors such as H1, H2, H3 Tags, etc. to improve them in General, in the results of the search in Google, Yahoo and Bing. Normal SEO results in the highest rankings for searches that appear throughout the nation but a local hairdresser located in Santander, has no rank on the first page, only need rank on the first page of local results for consumers who live within a radius of 5 to 10 km from the location of the real business.
If you have a local business or company, then this is the best search engine optimization method and you would benefit from this form of optimization techniques. Local SEO takes advantage of having information on the website that contains information to let robots and spiders know your location and so that search engines can show the best local results in a certain area. There are many factors in local search engine optimization, which should be taken into account in order to get the best position in local results and you will have to attend a lot of SEO seminars to learn the best techniques for outrank from your competition. local in your area.
The basic rules for local optimization still apply when applied to a business website such as keyword research, title tags, meta description tags and some other things that can make a small difference in local search results . Advertise your business results for some directories, to start your local efforts, and then hire a company that will make the final adjustments to trigger your local marketing before the pack and competition in your local areas.
The main search engines change the algorithm constantly, to show the results that show the most relevant local results, so that consumers find what they are looking for faster, instead of landing on a website that is not near the area really where the consumer lives. This gives the local company the opportunity to compete with the big companies, which always appear for all the main keywords and phrases with which all compete to appear in the natural results.
Most internet marketing companies generally do normal positioning, but if you want to improve your ranking of local search results, then it would be better to hire an internet marketing company that specializes in local and search engine optimization. start today to work on the local positioning of your website.