Adwords is the definitive online advertising tool that revolutionized the world of advertising on the web hand in hand with Google in 2000. This revolutionary publicity system provides the opportunity for any user to advertise their brand or business on the internet, through the search results from Google itself, which also constitutes its main source of funding.
The main functions of Adwords
The Adwords platform allows you to advertise the firm or business of the advertiser, capturing potential customers while browsing freely on the internet through Google. Clients use some of the words indicated as a key that will redirect them to the advertiser’s website during their search efforts.
Thanks to the Adwords system, commercial strategies can be carried out based on advertising campaigns in which a set of advertisements are issued, identifying each keyword to a specific product or service of the business.
All the advantages of Adwords
This Adwords publishing system allows a good range of advantages to users in their marketing strategy as advertisers.
Easy and very intuitive registration
Using Adwords is very easy and fast so users will only have to register in the Google Adwords platform, design the advertising strategy, invest and wait to receive results. In this way, it is an advertising tool open to the world and to all types of advertiser profiles.
Invest in advertising according to a personalized budget
From users with a high budget to the most modest advertisers have a place in Adwords. From the initial registration we will have to define the level of investment that we are going to give to our advertising campaign. In the same way and with total freedom, the user will be able to modify increasing or reducing said budget in virtue of the success or profitability that is obtained at each moment.
Pay per click system
Another really fundamental advantage of Adwords is defined by the system of pay per click or PPC. In short, it is about paying only and exclusively when potential customers click on the ad, which will redirect them to the advertiser’s website.
Advertising adhered to the entire Google preferences network
This platform free of advertising online from Google has the advantage that advertisers to adhere to their ads can capture their customers through different channels.
- They will take advantage of the search network of the clients that browse the Google search page itself by using words that the advertiser selects as a keyword of their firm or business.
- Customers can also be recruited to browse other websites that are part of the Google advertising network, potentially increasing the chances of success of our online marketing strategy.
