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Discover how to write a call to action / call to action on your website so that it is effective. On the Internet you have to be direct, clear and concise. The user who enters your page, has little time, wants you to give him the information he needs and to know what comes next this should take care of your web positioning.
Yes: we are aware. You are going to tell us that almost no one likes to be told what to do and who we are to order others what to do. There is part of the reason in this, but on the Internet there is no time to lose and the rules are different.
The “call to actions” or calls to action are the synthesis that summarize the next step to take and can become so powerful that, if you want to increase the conversion of your website, you should continue reading. Let’s get to the point.
WHAT ARE CALL TO ACTION?
You’ve seen them a thousand times. They are that phrase or button that appears highlighted on a website and that tells you what that company, page or person wants you to do: subscribe, leave your information, buy, download our e-book , are some examples. When you click on them, you are generally taken to a form, another landing page with a more detailed offer, or even a shopping gateway.
WHY SHOULD THERE BE CALLS TO ACTION?
Because they enhance your ability to convert. CTAs are necessary because whoever comes to your page either already has an interest, or may have it, and you must take care of making him or her want to create a link. Therefore, after an attractive text in which you explain what you offer, it is time to finish and close the sale . And there, there are no hot towels: we must go straight and expressly say what we want. Without leaving room for doubt.
WHY DO YOU HAVE TO BE SO DIRECT ON THE INTERNET?
Perhaps in a real conversation, we would have other possibilities or it could sound too abrupt, for example, take out the contract and say: sign . However, on the Internet everything is faster, more agile, more direct. The user enters your page; you have little time; they want you to give them the information they need and feel that you can help them fill a gap or solve a problem. They want to know in detail what you propose to them and, once they have understood it, they need to know what comes next. And if what comes next is “leave your details and we will contact you”, you must say so. Clearly. Assertiveness, which is said now. Conviction. Safety. Why? For many reasons.
WHAT CAN A CTA BE FOR?
For all! For example, to:
HOW DO YOU HAVE TO WRITE A CTA TO BE STRONG AND EFFECTIVE?
With art, clarity and precision. Keep in mind that we are overwhelmed by so many calls to action that assail us as soon as we dive into the network, so:
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HOW OFTEN DO YOU HAVE TO WRITE CTAS?
With the just and necessary. Sometimes, we find texts full of calls to action, all of them with links that take us to different places. Outcome? Total dizziness Users do not know where to go or what we want from them. Confusion. Disaster. Therefore, it is preferable to be clear that each post, landing page or page on our website must have an objective and, therefore, a unique message: a page, an action.
This does not mean that we can only put one call to action per page, no. We can put more, but always aimed in the same direction and without overwhelming. The user wants to know what comes next, but he is not stupid: you do not have to repeat it a thousand times. And he doesn’t like heavy ones either.
Everything on the Internet is faster, more agile, more direct. The user who enters your page, has little time, wants you to give him the information he needs and to know what comes next.
Try … and be wrong
Notice, I was going to write “trial and error”, but it is not a call to action, so I have transformed it into “try and be wrong”, which has more force. It is a message that is more direct, that can reach you more, that talks about you.
But where are we going … With CTAs, as in almost everything in life, the interesting thing is to try new formulas, see if they work for us, which ones are successful and which ones fail. Your audience is yours and yours alone and CTAs will help you get to know it. So, try, get it wrong, hit and convert. Trial and error to win!
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