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A short time ago, Google issued a warning regarding link building abuse, as well as other common techniques in SEO.
Link building of my heart
The first thing we need to know to understand this warning from Google regarding link building abuse for SEO is what the link building actually consists of.
In short, we could say that link building is one of the most common strategies within SEO.
This basically consists of getting external links that are directed towards our website (or that of our clients), all with the aim of increasing the positioning of the web in search engines. However, it is not about getting any kind of external link.
One of the fundamental considerations has to do with the fact that these links are truly of quality. This actually involves different factors that search engines take into account when positioning a website.
On the one hand we have the number of incoming links of a page and, on the other, the quality of the source from which they are linked.
Something we should mention about it and that gives rise to this new measure of Google, has to do with the fact that it is frequent that arise some strategies “dirty” when looking to position a website.
Google’s interest in positioning quality sites whose information is relevant and reliable has been increasing over time.
In addition, it is prioritized that these do not contain spam. That’s why Google’s “standards” are getting bigger, this will help eliminate the horrific spam and thus provide quality information to the user.
The goal of Google is to generate a natural link building, without negative strategies or spam. With this objective in mind, new limits and new warnings were imposed on those who develop SEO.
These limits avoid the link building payment that can pose a problem for those who make use of it.
A warning for all
In addition to penalizing websites that use link building, Google will also penalize media that publish articles with the existence of links to sites that contain spam.
This penalty will have to do with modifying the perception of the quality of the site, which can directly affect the web positioning of the same.
The fundamental recommendation that Google makes in very simple: The strategists must substantially improve the quality of the content of the website, letting the “other” (category that includes incoming links) come on its own as a result.
What Google has done is advocate to give the user quality and will do everything possible to achieve it.
Do not know how to handle the link building of your website? At Social Sutra we can help you to make quality link building.