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The optimization of a website for search engines ( Search Engine Optimization , SEO, for its acronym in English) implies a series of features to achieve a better positioning in the large network, as we will see below.
Optimize means using different elements in an orderly manner such as keywords (keywords), page titles, meta descriptions and links to other publications (links) in the program to enter information into the website.
While positioning is the place where your website is located when someone performs a search with an engine such as Google, Yahoo or Bing. The more ordered the elements that we will see, your website will be scaling positions to appear among the first results.
Therefore, keep these aspects in mind during the creation of your content to improve your publications, attract more visitors and potential customers.
Use clear and short titles that describe the content of your publication, and include the keywords at the beginning and end. As you can see, the title of this article includes three key words: optimize, website and positioning. When looking for information, people resort to general terms that the engines logically interpret the type of content that is required.
Make sure that the meta description summarizes the idea of what you are writing, that is super useful. This means adding a textual fragment in which you synthesize the topic you are addressing and appears below the title when a search is made. If you write a too extensive meta description, it will appear incomplete and will generate inaccuracy in those who wish to consult your information.
Use headers to highlight the subtitles of your content. This is useful for search engines and people to identify the importance of what comes next. Today Google, Yahoo and Bing are so sophisticated that they take them into account so that the results, or the verification of the contents, are better organized. This option varies in each update program and is distinguished by having a numbering: Title 1, title 2, title 3, which implies different sizes.
Use images that are related to the content , following these steps: the name of the file and the option “Alternative Text” should contain keywords, use the size that corresponds to the size of the text area and in .JPG format. Do not upload large files, unless you need them. If you do not have an image editor, use an Online, like pixlr.com, it’s friendly, intuitive and free.
The structure of the web address of the publication should describe what is on your page so that the search engines understand it. Content Management Systems – CMS – allow different syntaxes or structures to be used to assign a name to publications. Choose the one that reflects the title of each publication so that it has a better positioning.
Although there are paid services that offer to appear among the first results in searches, the good practices that we share will help you to make your SEO, or optimization, take place organically, that is, to occur naturally to attract more possible customers