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Google Ads (formerly Google Adwords) is a service and program of the Google company that is used to offer sponsored advertising to potential advertisers.
Google Ads sponsored ads appear in:
On the results page along with natural or organic search results. Up to 4 ads are shown at the top and up to 3 at the bottom of the page, they differ from organic results because they include the legend “Ad” in black next to the visible URL.
This area is referred to in Google Ads as the Search Network and Search Network Partners, which include other Google-related sources.
In areas of web pages, in the form of banners, which can be images, videos or text. This is known by website builders like Google Adsense. Google shares the revenue from this type of advertising with the owners of the web pages. In Adwords, this area is called the Display Network. Ads are more flexible than text ads on the Search Network. Ad types include images, dynamic banners, videos, richmedia etc.
Show your ads when users search for the products or services you offer
Many people use Google to decide what to do, where to go, and what to buy. Your ads can appear on Google just when someone searches for products or services like the ones you offer.
It doesn’t matter if users view them from a computer or a mobile device; a timely ad can turn users into valuable customers.
Google Ads works with almost all advertising budgets. Define a limit for your monthly budget and you will never have to pay more. Also, you can pause or adjust the investment at any time.