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For a logo to work it is not only important to choose a good image, or to decide the most appropriate acronyms or text to include in it. It is also important to select the most appropriate font in each case. In this way, it is achieved create a balanced logo in terms of graphic elements, and there is a better chance that it will work. Choosing fonts for logos it is not, therefore, something to be left to chance.
This is well known by the professionals of the graphic design like all those who are training to practice this profession. Therefore, designers know that it is very useful have a rich portfolio of fonts to use in logo design, one of the tasks they will have to perform in their work. In addition, it is a portfolio that must be kept in constant growth, because new fonts are constantly emerging that may be suitable for a certain design.
You will then have to perform tasks such as find out the typography of a logo. We will tell you below which are some of the best types of letters for logos, and the guidelines to take into account to choose them.
When designing a logo, it is necessary to use the typeface that best suits what we need. The typeface you choose has to meet a series of characteristics in order to be a candidate for inclusion in your logo designs. Of course, each logo is different, and all of them pose a different challenge to respond to a specific need. Here are some general guidelines that may be useful when choosing the font.
The first guideline to keep in mind is that should be an easy-to-read typeface. If you choose fonts that are very ornamental or difficult to read, you will break the balance of the logo. Also, if it is for a logo that must be able to be viewed correctly from a distance, its lack of clarity will make the logo text appear less sharp.
The second guideline will depend on each client, since must be in line with your corporate identity. That is, their characters must reflect the style and personality of the company or brand which it will represent in the logo. In this way, your image will be consistent when communicated and displayed, from a business card to a television advertisement. For this reason, having a varied portfolio of fonts is important to select the most appropriate in each case. Also, you don’t have to use just one typeface in a logo: you can combine two or three if necessary. If you have them located and you know them, it will be faster and easier for you to choose them
As we said, each logo has different requirements to respond to a need. As a general rule, there are a series of fonts considered optimal for various reasons. Some of these fonts are the following:
1 – Garamond: It is one of the classic typefaces, and it is made up of different typefaces, among which are Adobe Garamond, ITC Garamond and ED Garamond. It is widely used in advertising and media design, as well as in web pages, but also in logos. It is very versatile, elegant and with a high level of readability. It is included in a large number of design and image retouching programs.
two – Modeka: If you are looking for an elegant and very legible typeface, but with a touch of modernity and very light, this typeface is very versatile. Its corners are rounded and it is among those with serifs. However, due to its characteristics, it is used above all in advertising, specifically in the design of advertising slogans. That is why it is one of the most suitable for logos, with a different touch to the most used fonts.
3 – Future: Despite looking very recent, it is a fairly old logo typeface, which was created almost a century ago: in 1927. From the family of sans serifs, it has a functional appearance and is very popular in the world. world of design. Thanks to its readability, it is frequently used in book design and can be used even in texts with a very small font size.
4 – Helvetica: Another of the classic fonts, frequently used in graphic design. In part, it owes its popularity in the sector to being one of the first fonts included in personal computers, back in the 80s. However, its letters have a lot of space between them, which can make it difficult to use it in logos with a lot of text or little space for it.
5 – Nordic: Among the fonts for logos that you have to have in your portfolio, you cannot miss a decorative type. Of these, perhaps the most popular and used in logos is the Nordic, created from the lines of the Norwegian runes. It has two versions (Regular and Alternative), and it is free. In turn, each of them is available in three densities. It is very unconventional and has a point of originality. In logos it is used above all to write the name of brands.
6 – Morganite: This long-looking font has no less than 18 different styles, giving it tons of versatility. Due to its characteristics, it is widely used in graphic design. In addition to logos, it can be found in magazines, headlines and even on containers and packaging elements.
7 – When: It is a very simple font, as well as elegant, and it is considered one of the most suitable for logos of different types of company and brand. It has a serif and its rounded shapes add delicacy. It is from the Google font family, which means that it is free and openly licensed.
These are just some of the best logo fonts that you can use in your designs. But there are many more that you can discover and use in the logos that you have to design. Also, in many cases, you can do it for free and use them even in commercial designs. Dare to discover them now try them on the logos you design. You will see how with each one they have a completely different appearance and will cause a different emotion.